From March, the typical click on Hydrow’s own term went to a ~$200–500 rower

What filled the page · “hydrow rowing machine”

How to read: when the two lines sit together (through February), shoppers searching “hydrow rowing machine” were clicking Hydrow products. The gray line dropping to $200–$500 means most clicks shifted to cheaper alternatives shown on that results page, while Hydrow’s rowers went to full price in late January. Although Origin went on sale again after 20 days, the Wave remained at full price for 91 consecutive days. In mid-July, Hydrow started winning back most of its branded clicks.